Leo Hydra Studio

Each drop is six new print designs, edition of 50 each, 300 prints in total. They clear inside 7 days of going live. Originals don't ship through this funnel at all: they're priced on inquiry, handled one at a time, and roughly one moves a month.

A production-grade Next.js 14 e-commerce platform that I architected and wrote from scratch:

• Dual-rail checkout: USDT-on-Polygon (verified on-chain via ethers plus a Vercel Cron scanner walking USDT Transfer events every ~2 minutes) and bank transfer (admin manual confirm, UTR uniqueness enforced at the DB via partial unique index).
• Micro-offset payment discriminator: every crypto order gets a unique 1 to 999 µUSDT offset added to its expected amount, enforced by a partial unique index on payments(expected_amount_micro) WHERE status='initiated'. Two pending orders with identical cart totals can never collide on-chain. Reserved and released by status-change triggers.
• Race-locked payment confirmation: confirm_payment_atomic does SELECT … FOR UPDATE on the order row at the very top, then status-guarded UPDATEs to serialize against admin-cancel, auto-expire, and cron-expire (migration 031). Three cascading triggers on orders handle payment-row expiry, stock release, and micro-offset release in lockstep.
• Transactional email pipeline: Resend-backed sends across six lifecycle email kinds (order confirmation, bank instructions, bank reference submitted, bank confirmed, order recovery, studio notifications). Every send writes a row to an append-only order_email_events audit table. Admin "Resend" UI is synced with the API route mapping so what's offered and what's sent stay in sync.
• Meta Pixel + Conversions API across every conversion surface (checkout, inquiry / contact / project-request forms, newsletter, product pages, site-wide PageView), all dedup-aware via a shared eventID, PII hashed SHA-256 per Meta spec. Browser PageView uses navigator.sendBeacon with a fetch keepalive fallback.

The full breakdown: 12 Postgres tables (orders, order_items, payments, bank_transfer_payments, crypto_payments, products, leads, newsletter_subscribers, order_email_events, payment_micro_reserved, order_scan_throttle, rate_limit_buckets). 30 forward-only migrations applied via Supabase SQL editor, with verified live-DB drift checks against nightly pg_dump backups. Three rounds of self-led adversarial code review hardened rate limiting, brute-force lockout, CSRF Origin checks, PII redaction, three isolated HMAC secrets, and CSP + security headers in next.config.js.

Originals don't run through the checkout above. Unique pieces are priced on inquiry, captured into the leads table, and routed to the studio manually. Two commerce models, one codebase.

I run the Meta ad campaigns end to end. I work with printing houses on every limited-edition production run, coordinate fulfilment out of the Dubai warehouse, hire and direct video editors, handle sound design, and post across Behance, Tumblr, and Instagram.